BRACKEN
TOOLS  ————
Tools

A simple overview of the equipment, software and hardware we use.

1.1
Photography

A simple overview of the cameras and equipment used to capture nature, people and food.

Nikon ZF

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Primary camera for editorial food, interiors and portrait work.

NIKKOR 40mm f/2 (SE)
+ Hoya Fusion One UV Filter ø52
+ Fotover Lens Hood ø52


NIKKOR Z 70-180mm f/2.8 ø67

Olympus E-P7

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Everyday companion with a painterly quality to the imagery.

M.Zuiko 14-42mm F3.5-5.6 EZ
+ Hoya Fusion One UV Filter ø37
+ PATIKIL Lens Hood ø37

Pentax 17

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Film camera for beautiful analogue images.

Fixed-focal 25mm f/3.5
+ Hoya UV Filter ø40.5
+ Fotover Lens Hood ø40.5

GoPro HERO13

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POV video for capturing natural moments on site.

+ Ultra Wide Lens Mod

Accessories

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When a brand has grown or lost direction, we help refine and reshape it. This can be a careful evolution or a full redesign, rooted in the brand's distinctive voice.

1.2
Software

A selection of the digital tools used across our work, supporting everything from creative development to organisation and collaboration.

Adobe CC

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The core of our design workflow. Illustrator, InDesign, Photoshop and Lightroom are used to develop brand systems, design materials and edit photography.

Figma

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Figma is used to design interfaces, assets and digital systems. It allows ideas to be developed translated clearly into development.

Webflow

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Webflow is used to design, build and maintain websites. We develop fast, flexible sites while keeping design and structure closely aligned.

Pic-Time

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Pic-Time is used to deliver and organise photography, allowing partners to access and download images easily.

Notion

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Notion is used to organise projects, documentation and ideas. It helps structure information clearly and keeps work and collaboration transparent.

Slack

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Slack supports day-to-day communication across projects, helping teams share updates, feedback and decisions efficiently.

1.3
Hardware

A simple set of hardware used across design, photography and day-to-day work.

Macbook Pro

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The primary workstation used for design, editing and development, supporting the full creative workflow across projects.

iPhone

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Communication, quick documentation, reference photography and capturing moments while on site.